If you run an agency or digital marketing firm and want to offer SEO services under your own brand without doing all the work, partnering with a “white-label SEO provider” is often the smartest route. You get the expert execution — they stay “invisible,” you get the credit.
Here’s a curated list of 10 real agencies/firms either in Cleveland or serving Cleveland/US agencies, which either explicitly offer white-label SEO or have the capabilities to work as a white-label/reseller partner.
🧩 What to Look For in a White-Label SEO Partnership
Before diving into the list — good white-label partners typically offer:
- Full SEO service stack: technical SEO, on-page and off-page, content, link building, audits.
- Reseller/white-label terms: ability to rebrand deliverables, reports under your agency name.
- Transparency: clear reporting, communication, and willingness to let you own the client relationship.
- Flexibility and scalability: volume, multi-client management, ability to adjust to diverse niches/industries.
With that in mind, here are 10 agencies/companies worth considering:
🔟 Recommended Agencies / Firms
1. SEO.co (Cleveland, OH / USA-wide White-Label SEO)
SEO.co explicitly offers “White Label Search Engine Optimization in Cleveland.” Their services cover backlink building, on-page and off-page SEO, content audits, technical SEO audits — and they frame their offering for agencies/resellers.
- They handle backlink sourcing, content creation, technical and on-page audits, and ongoing SEO.
- For agencies wanting to resell SEO under their own brand, this is a strong pick because of proven processes and white-label readiness.
Best for: Agencies of any size needing a reliable, US-based white-label partner with transparent backlink and technical SEO services.
2. Softtrix (Digital Marketing & White-Label SEO Provider)
Softtrix advertises “White-Label SEO Services,” along with local SEO, organic SEO, eCommerce SEO, content marketing, and PPC.
- Their white-label SEO model is designed to let agencies scale without hiring in-house or managing every detail.
- They handle everything from technical audits to content creation, link building, and full SEO campaigns — which agencies can resell under their own brand.
Best for: Agencies needing a full-service white-label partner with broad service offerings — from local SEO to eCommerce optimization.
3. MacRAE’S (Established Cleveland SEO Agency)
MacRAE’S is a well-known SEO/digital-marketing firm based in Cleveland. They provide full-service SEO, local SEO, analytics, web development, and more.
- While they don’t explicitly label themselves “white-label,” their breadth of services and long-standing experience make them a viable candidate for custom/reseller collaborations.
- Their local expertise — understanding Cleveland’s market including neighborhoods from Tremont to Westlake — can be a major asset if your clients target Ohio or the Midwest.
Best for: Agencies seeking a partner with local Cleveland market knowledge and full-service offerings, possibly in a non-official white-label but private-label type setup.
4. RankWorks (Cleveland SEO & Marketing Services Firm)
RankWorks offers comprehensive SEO services in Cleveland: technical SEO audits, keyword research, local SEO, eCommerce SEO, UX & site-speed optimization, and more.
- Their service stack — from audits to local SEO and eCommerce optimization — makes them a plausible white-label partner if you negotiate a reseller agreement.
- Ideal for clients in varied industries (healthcare, manufacturing, tech startups), especially if you need industry-specific SEO strategies.
Best for: Agencies working with local or niche businesses in Cleveland or Midwest US, needing flexible SEO support across industries.
5. WebFX (Large Ohio-based Digital Marketing Agency)
WebFX offers full-service digital marketing, including SEO, PPC, content marketing, web design & development — and has a presence in Cleveland.
- Their service offerings span everything from local SEO to enterprise-level SEO and web solutions.
- While WebFX doesn’t market itself strictly as a “white-label SEO company,” their broad capabilities make them a candidate for agency partnerships, especially for large clients needing robust service.
Best for: Agencies targeting mid-size to large clients needing complete digital marketing — SEO, content, ads, design — possibly under a partner or sub-contracting model.
6. Funnel Boost Media (Cleveland-Serving SEO & Digital Agency)
Funnel Boost Media appears in recent agency rankings for Cleveland, offering SEO and other digital services to local businesses.
- Their verified reviews and focus on organic search optimization make them a valid candidate for reseller or white-label collaboration, particularly for smaller clients.
Best for: Agencies handling small-to-medium business clients seeking SEO, especially if they want local Cleveland reach and manageable budgets.
7. Sixth City Marketing (Cleveland-Based Agency with Diverse Services)
Sixth City Marketing is among the top-rated local agencies in Cleveland, offering SEO among other services.
- Their profile suggests reasonable pricing and a solid background in digital marketing — making them a potential white-label/back-office option if approached carefully.
Best for: Agencies looking for flexible, mid-tier partners for SEO and digital marketing — useful when serving small-to-medium clients or niche businesses.
8. Advance Ohio (Local Ohio SEO & Marketing Company)
Within listings of established Cleveland-area SEO firms, Advance Ohio appears among agencies offering local SEO, content marketing, and optimization services.
- As with other local firms, though not explicitly branded “white-label,” they may work under custom agreements to serve as SEO backend for agencies.
- Good fit if you need local insight, especially for clients operating in Ohio or nearby states.
Best for: Agencies whose clients target Ohio or regional market and want a partner with local knowledge plus SEO+content services.
9. Aztek (Experienced SEO & Web Development Firm in Ohio Region)
Aztek offers SEO, web design, and content strategy for Cleveland/Ohio businesses.
- Their history since 1997 and broad capabilities (web development + SEO) make them candidates for private-label/white-label arrangements if they agree.
- Could be especially valuable if your clients need both SEO and website overhaul/optimization.
Best for: Agencies looking to offer bundled services — SEO + website development — under their own brand, for clients needing a full revamp.
10. OuterBox (eCommerce & SEO Agency Serving Cleveland & Beyond)
OuterBox is an established Ohio-region SEO and eCommerce-focused firm.
- Given eCommerce’s unique SEO demands, OuterBox could be a strong partner if you have clients in retail, eCommerce, or product-based businesses.
- While not guaranteed white-label, such firms often accept sub-contract or reseller agreements given project-based work scope.
Best for: Agencies serving eCommerce clients — want SEO + product-page optimization + technical support — under a white-label or private-label model.
📊 How We Ranked & Selected These Companies
| Criterion | Notes |
|---|---|
| Explicit White-Label SEO Offering | Verified for SEO.co and Softtrix; others are “white-label possible with agreement.” |
| Full-Service SEO Stack | Most listed firms provide technical SEO, on-page, link building, local SEO, content marketing. |
| Presence/Operations in Cleveland or Ohio | All companies serve or are based around Cleveland/Ohio. |
| Suitability for Agencies | Verified for SEO.co & Softtrix; others plausible with negotiation. |
✅ Why There Are So Few 100% Verified White-Label SEO Companies in Cleveland
- Many agencies focus on direct services to clients rather than white-label/reseller partnerships.
- White-label SEO requires trust, consistent quality, and scalable operations — not all local firms are set up for that.
- Some companies may offer white-label, but don’t advertise it publicly — you’ll have to inquire directly.
- Many top global or national white-label providers are outside Ohio, so local presence plus white-label capability becomes rare.
🎯 Tips for Approaching & Vetting a White-Label SEO Partner
- Ask for their white-label/reseller program info.
- Request references or case studies from other agencies they’ve white-labeled for.
- Check transparency: will they give you branded reports, let you own client billing & relationship?
- Start with a small test project to gauge quality and reliability.
- Clarify deliverables & turnaround times.
🎯 Who Should Use This Approach
Partnering with one of these firms makes sense if you:
- Run a marketing or web-design agency and want to add SEO services under your brand.
- Serve small-to-medium businesses — local businesses, niche services, or regional stores around Ohio/Midwest.
- Want to offer eCommerce or specialized SEO but don’t have internal capacity.
- Prefer a white-label partner that stays hidden from the end client while you maintain brand and relationship.
⚠️ What to Watch Out For
- Some firms may decline white-label arrangements.
- Quality can vary if the provider is overloaded with clients.
- Lack of transparency in reporting may raise suspicion from your clients.
- Your agency reputation depends on the partner’s performance — clear contracts are essential.
🧠 Final Thoughts
Finding a proper white-label SEO partner in Cleveland isn’t easy — but it’s not impossible. Out of many agencies, only a few publicly commit to white-label services. Others have potential but require direct negotiation.
For agencies wanting to expand offerings without building an in-house SEO team, partnering with a firm from this list can save time, reduce overhead, and give you access to experienced SEO professionals. Start small, test, and scale with the partner who aligns with your quality standards and business goals.
